Introducing: Aura Power Perfume.
This is no run of the mill fragrance. In fact, it’s a miracle cure-all formula made from authentic deer musk and infused with “positive” aura, guaranteed to protect you from all harm or ill-intent.
Sounds too good to be true? It probably is, and unabashedly deceptive too. Yet this hasn’t deterred people from buying into the hype.
In a bid to sway potential customers of the product’s ability to ward harm, the Aura Power Facebook page is filled with demonstration videos featuring men with machetes charging towards a volunteer armed only with a smidgen of Aura Power Perfume. A couple of arm-length misses later, it quickly becomes clear that the demonstration is a fraud.
Soon enough, it becomes clear that not only do ventures like Aura Power take little responsibility for the health, safety and well-being of their consumers. They’re basically peddling a product that simply doesn’t work.
But netizens are having none of it, neither are we.
Fear seems to be the primary means of creating demand for this product, and has led to the brand’s increasing traction among communities in both Malaysia and Singapore. By having their natural fears exploited, viewers are coerced into buying into this charade—no matter how absurd or impossible it seems.
So take it from us: Pepper spray would be a better investment in your personal safety. Miracle deer musk? We wouldn’t bank on it.